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OLFACTIVE ART • ORIGINAL SCENTS
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    A whole new approach to perfume

    A work of art - inside and out.
    Olfactive storytelling meets objet d'art.
    An embrace of human endeavour and a rejection of the commodification of scent and the endless automated duplication of creativity.

    Every bottle unique.  Every bottle precious.

    Every essential element made by human hands: the juice, the cap, the box.  Slow craft.  Intentional.  Human.  Art.

    Available now - online and in-store. 

    50ml & 15ml

    ALICE

    ART & OLFACTION AWARDS FINALISTEXPLORE
    DOWN THE RABBIT HOLE...

    DOWN THE RABBIT HOLE...

    BE WATER

    THIS IS WHAT A NAIAD MUST SMELL LIKEEXPLORE
    DIVE INTO THE BOTTOMLESS DEPTHS OF NO MIND

    DIVE INTO THE BOTTOMLESS DEPTHS OF NO MIND

    AURUM

    WARM, METALLIC, LIQUID GOLDEXPLORE
    AN EXPLORATION INTO OLFACTIVE TEXTURE

    AN EXPLORATION INTO OLFACTIVE TEXTURE

    GYPSUM

    SOPHISTICATED MINIMAL MUSKmore…
    IF YOU COULD BOTTLE A HUG FROM SOMEONE YOU LOVE

    IF YOU COULD BOTTLE A HUG FROM SOMEONE YOU LOVE

    About Element Aroma Lab

    Handcrafted in Aotearoa, Element Experimental Aroma Lab is the conceptual expression of perfumer and artist Emily van Oosterom.

    Element ‘fumes are intentionally subversive, illustrating lived experiences, memory, politics, and exploring abstract ideas within the olfactive space.  

    The packaging brings in visual, tactile elements unique to each fragrance… the perfume expressed in tangible form.  Each cap is hand painted by the perfumer with the intention of creating something unique and beautiful to treasure. A multi-sensory objet d’art - a rejection of the commodification and endless duplication within the perfume industry.

    READ MORE ABOUT THE PERFUMER

    FIND US OUT THERE

    The Institute for Art & Olfaction
    Ensemble Magazine
    Verve Best in Beauty 2024
    Verve Best in Beauty 2025
    Fragrantica
    Basenotes
    Ca Fleure Bon
    Mirisna.com